I've spent a day in London this week, and amongst other things I attended a forum discussion on a photography event and I was invited to give them feedback on my experiences. It was very interesting meeting peers and talking to some of them. I enjoy meeting other professional photographers and I see them as colleagues, not competition. We can laugh at difficult situations we have been in and discuss what we think of our industry and profession. Talking to all these creative and technically brilliant people, made me think of how the photography industry has changed and where it is going. In any profession you have to adapt all the time, develop, never stand still and continuously learn new things, and the photography industry is certainly no different. Everyone has a camera these days, even on their phones and there are loads of Instagram accounts filled with beautiful photos. So why hire a photographer?
Well it's simple really. A photographer has spent thousands of hours training to know everything about photography. It is not the camera that does the job! It's the photographer. I shoot in manual, which means I control everything in the camera! I judge where the light is coming from, and I can quickly judge which settings would be most suitable and how I can capture everything correctly. The camera doesn't choose, I do! I can compose the best pictures, because I am trained to see the whole picture. I notice details, emotions and shapes and everything in a photo. Dark rooms, or sunlight doesn't faze me, as I know how to work with the light I have available. I trained to do that. Just like a chef trained to cook, and a surgeon learnt to operate or a hairdresser learnt to cut and colour hair. It is no different to any other profession! A photographer has learnt skills to make them the best at doing the job!
So next time you need photos for an event, your website, your brochures, birthday party, your children, model portfolio, a concert or indeed your wedding hire a professional!
Hire a professional and you'll get professional photos. It's simple :-)